Web design agencies are like restaurants

12 July 2018 | 1 min read

Great restaurants don’t simply sell food. They sell an experience.

From how the restaurant welcomes new customers to interior design, music selection, perfumes wafting from dimly-lit candles, interactions with the waiters and waitresses.

How the dish looks on the table, how it tastes. Turnaround time, waiting time. The ease of collecting a jacket from the cloakroom.

Food is only a part of it. The chef is only a part of it.

In its entirety, this is user experience.

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User journey